BALT

BRAND IDENTITY

Global brand refresh for this world-leading healthcare  brand.

Balt are a key leader in interventional neuroradiology within the global healthcare market and to mark their 40th year they approached us to refresh the Balt brand. We developed a new logo, strapline and identity to help them stand out from their competitors and align them more to the cutting-edge technology that they produce.

Developing the Brand

To support the marketing collateral, we created a distinctive photography style, integrating elements of the logo with the macro photography to immediately associate the products with the brand, providing cohesion across all materials from brochures to international congress exhibition stands.