Global brand refresh for this world-leading healthcare brand.
Balt are a key leader in interventional neuroradiology within the global healthcare market and to mark their 40th year they approached us to refresh the Balt brand. We developed a new logo, strapline and identity to help them stand out from their competitors and align them more to the cutting-edge technology that they produce.
Developing the Brand
To support the marketing collateral, we created a distinctive photography style, integrating elements of the logo with the macro photography to immediately associate the products with the brand, providing cohesion across all materials from brochures to international congress exhibition stands.
"Dirty Design really understood the marketplace and products in this complex field. An incredibly strong brand was created, that has impact and, one that will have longevity too."