Brand Identity

A full branding and identity project for Future Finance’s innovation adoption accelerator programme.

We have worked with the University of Bristol for many years and were very excited to work with Future Finance on the launch of their programme helping SME’s to get the support and access to levels of technology so that they can grow and innovate. Although being part of the University of Bristol, Future Finance is very much a standalone project, and so it was important to create a very strong and individual look and feel.

Starting with concepts for their logo and as agreed, wanting the two F’s to be a feature, we went for a sophisticated and simplified colour palette that could perfectly show off the interlinking F’s as well as the shapes. Using Helvetica as the agreed font, we were also able to show the versatility of the logo by showcasing it’s compatibility with various type styles from the Helvetica family. This included an outlined version suitable for hero or larger applications, as well as a more compact version for smaller uses. The logo is also adept at standing out as a distinctive graphical element, whether applied as a pattern across materials or used as a complementary graphic alongside photography. Following on from the logo and colourways approval, we then created a series of social media and presentation templates, pop up banners, marketing literature, a website design and brand guidelines.