Marketing campaign that reflects the core values of this new empowering and tasty high-protein milkshake.

ProMlk, Credition Dairy’s newest product, is a ready to drink, low calorie protein shake which is aimed at active individuals who enjoy walking, gymming, swimming, climbing - or even those who just fancy a more filling snack. We were asked to create an identity that is upbeat, encouraging and really captivates the target audience.

We created a visual identity using a versatile colour palette, energy filled graphic elements and a custom font which helps it stand out from the crowd. The messaging is centered around spreading body positivity and a positive mental attitude.