BRAND IDENTITY

Logo and brand identity for this research network, aimed at improving the health and wellbeing of school children in the South West.

The South West School Research Network (SW-SHRN) focuses on research to improve the health, well-being and educational attainment of school aged children in the South West of England, creating a community of researchers, educators, learners and public health practitioners to share knowledge and expertise. We were approached by SW-SHRN to create a logo and identity to represent the coming together of people, research, and aspects of data and networking.

Our concept uses a logo mark paired with a professional and friendly font which can be used across various materials. The logo can be simplified and the colour palette allows materials to be tailored towards different audiences by using a combination of all colours for younger audiences and a simplified palette for local authorities.