TRACK TO TOKYO IDENTITY

Identity for the National Lottery’s 2021 Olympics and Paralympics athletes’ campaign, Track to Tokyo.

We have worked with the National Lottery for a number of years and were thrilled to be approached to create the identity for the 2021 Olympics and Paralympics, named Track to Tokyo.

Our brief, was that the design, look and feel of the campaign should really stand out, yet be easily recognisable as part of the National Lottery. It also needed to link to the Tokyo Olympics, so we utilised the classic Lottery blue and yellow colours whilst adding a very simple, yet impactful ‘track’ design element throughout.