Team Bath Identity Refresh

An energetic identity refresh encouraging students to join the University gym. 

Team Bath approached us to create a new visual identity for them to encourage students to sign up for their gym membership and continue with them throughout their studies. Our concept uses soft, flowing shapes and key lines to represent movement and add a sense of depth to the designs. The typography creates a fun and energetic look, which is then paired with a complimentary colour scheme and friendly yet inspirational messaging which focuses on positivity and being part of the Team Bath community.