Bold logo and packaging design for this unruly and socially conscious vegan snack brand.

Unrefined do exactly what it says on the tin, producing a range of vegan snacks which are deliciously unruly and completely unrefined. We created the brand identity for them, starting with a logo and expanding out to a range of packaging for their vegan cluster snacks.

With a name like Unrefined, we knew this logo had to stand out. We avoided clean lines and muted colours, instead creating a bright and bold identity for the start-up to build upon as they expanded their product range. Pairing the bespoke font with fun illustrations brought the packaging to life, with characters designed to complement the flavour profiles of each snack.