Stand-out packaging for Whole Creations gluten, dairy and lactose free ice creams.

Whole Creations provide tasty and nutritious, free-from alternatives to your favourite foods. We were approached to revamp their packaging for these gluten free and vegan ice cream cones, in order to give them some wow-factor and make them jump off the shelves.

We created a whimsical illustrative style which interacts with the product photography, including looping swirls which weave around the cones and the unique selling points brought out in a handwritten fashion. Alongside the packaging, our concept demonstrated fun, point of sale and promotional materials such as freezer vinyls, shelf stoppers and OOH advertisements.