National campaign for the YoungMinds annual fundraiser, #HelloYellow.

YoungMinds are the UK’s leading mental health charity for young people, and #HelloYellow is their biggest annual fundraiser, with the aim of getting people to come together, donate and wear yellow on World Mental Health Day (October 10th). For this campaign, YoungMinds partnered with the well-known retailer Marks & Spencer.

With a national campaign like this, we knew the visuals had to be bold and striking. Our concept utilises a fun sticker effect with bright props and the key wording highlighted: “Stand Out and Show Up” being the primary message and “Say Yes to Yellow” as secondary. The stickers themselves have the added realism of crease and air bubble texture as well as a subtle drop shadow.