ACQUISITION CAMPAIGN

3D styled campaign promoting the benefits of living at a Yugo property and encouraging students to book with them and live their best life.

We had the pleasure of working on another campaign with global student accommodation company Yugo, after recently working with them on their rebooking campaign ‘Turn’. Even bigger than the last campaign, this one in particular was targeted at students and bill payers, promoting the benefits of living at a Yugo property, the core Yugo values, and most importantly how to ‘live your best life’ in Yugo spaces.

For the design, we focused on the idea of a ‘home away from home’, and created a 3D look and feel to show different scenes which can be adapted to highlight specific elements, and some with more elaborate scenes such as rooms within Yugo spaces with graphics and 3D lettering relative to the location. The style was rolled out across both digital and print assets, from animations and social posts right through to posters and leaflets.